Perceived legitimacy of normative expectations motivates compliance with social norms when nobody is watching

Three main motivations can explain compliance with social norms: fear of peer punishment, the desire for others' esteem and the desire to meet others' expectations. Though all play a role, only the desire to meet others' expectations can sustain compliance when neither public nor private monitoring is possible. Theoretical models have shown that such desire can indeed sustain social norms, but empirical evidence is lacking. Moreover it is unclear whether this desire ranges over others' "empirical" or "normative" expectations. We propose a new experimental design to isolate this motivation and to investigate what kind of expectations people are inclined to meet. Results indicate that, when nobody can assign either material or immaterial sanctions, the perceived legitimacy of others' normative expectations can motivate a significant number of people to comply with costly social norms.

Publication type: 
Articolo
Author or Creator: 
Andrighetto G.
Grieco D.
Tummolini L.
Publisher: 
Frontiers Research Foundation, Switzerland
Source: 
Frontiers in Psychology 6 (2015). doi:10.3389/fpsyg.2015.01413
Date: 
2015
Resource Identifier: 
http://www.cnr.it/prodotto/i/343244
https://dx.doi.org/10.3389/fpsyg.2015.01413
info:doi:10.3389/fpsyg.2015.01413
http://www.scopus.com/inward/record.url?eid=2-s2.0-84947226039&partnerID=q2rCbXpz
Language: 
Eng
ISTC Author: 
Luca Tummolini's picture
Real name: 
Giulia Andrighetto's picture
Real name: